Melania is selling $245 Mother's Day necklaces (Image: MANDEL NGAN, AFP via Getty Images)
First Lady Melania Trump is offering a personalized Mother's Day necklace available for engraving with custom designs.
Melaniaruns her own website featuring an array of White House keepsakes, includingChristmas ornaments, jewelry, and collectibles. Visitors can also purchase her 2024 memoir, Melania, or find out where to stream her latest documentary.
Just in time for Mother's Day, shoppers can pick up her Love and GratitudeNecklace, which debuted on the site in 2024. The necklace follows her recent collaboration with purpose-driven luxury label AGCF, founded by Alexandra Gucci Zarini, on a limited edition Mother's Day purse, with a portion of proceeds going toward Melania's Fostering the Future initiative.
However, those looking to snag either of her Mother's Day offerings should be prepared to open their wallets.
Melania's Mother's Day necklace
The Love and Gratitude necklace is priced at $245 on her website. The gold pendant features three hearts converging at their tips, creating a design reminiscent of a flower or three-leaf clover.
Each necklace can be personalized with names or initials, and will bear Melania's signature. The example showcased on the website displays the initials of Melania, Donald, and Barron.
According to the website, the floral pendant measures 1 inch, comes with a 16-18 inch adjustable chain, and is crafted in gold vermeil.
Upon its release in 2024, users expressed shock at the price point. On X, one user commented, "$245. What a ripoff."
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Another remarked, "7-11 has a nicer necklace next to the condoms.
"That things ugly af. It looks like it should be dangling off a dog collar," a third user added.
"So cheap and ugly!!!" another commented, while yet another user questioned, "Is the necklace price $245? Is the necklace 10k, 14k or is it real silver?"
Melania's Mother's Day purse with AGCF
The first lady has also collaborated with AGCF on a special-edition Unity Bag in a new shade.
The 2026 limited Mother's Day edition comes in taupe, featuring the brand's distinctive gold oval plaque, which is hand-stitched into the interior and engraved with a unique edition number. The Mother's Day edition carries a price tag of $2,800 and is scheduled to ship by May 8.
The bag is currently available for reservation at AGCF.com.
Zarini's AGCF initially launched the Unity Bag in December 2025 to support the first lady's initiative, which provides educational opportunities and scholarships for children in foster care. AGCF announced that 20% of all Unity Bag revenues will benefit Fostering the Future.
The original bag featured a black handbag with a gold-plated stainless-steel clasp, retailing at $2,800. It features a pebbled leather exterior and a goat suede interior.
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