Isaac Rochell is getting candid about his and his wife Allison Kuch's approach to sharing their children's faces online
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In an April 29 TikTok video, Rochell broke down the moment that caused him and his influencer wife to switch their mindset about sharing their kids online
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"I remember having this icky feeling in my stomach," Rochell told his followers, as he recounted a video they posted that had gone mega-viral
Isaac Rochellis changing how he shares his young children online.In a post shared on April 29, the retired NFL player Rochell, 30, who is married to influencerAllison Kuch, broke down the couple's strategy when it comes to sharing their two daughters' faces online. Together, the couple is parents to daughter Scottie, 2, and anewborn baby Pepper Jo.Beginning hisvideo, Rochell hit back at internet users who had been criticizing the couple's use of emojis to cover their children's faces in Instagram posts.
"First off, you don't get to tell me what I do with my kids," Rochell said.Rochell then explained that, while his family is very "big about recording," they had experienced a moment when they found out that they were pregnant with Scottie, which had caused them to rethink how they posted things online."When we found out that we were pregnant, the first time, my wife put up a camera," Rochell explained. "When the pregnancy test was waiting to be seen, she put up multiple cameras cause she wanted to record our reaction. And I wasn't even thinking about these cameras. Why would I? I was more focused on whether I was gonna be a dad or not. She flips it over, it's positive. Her and I have this very intimate moment. And I was so happy that she recorded it. Didn't even really realize she was recording it.""Long story short, months later, she ends up posting it," Rochell explained. "That video got 60 million views. 60 million. And I remember having this icky feeling in my stomach when it went that viral. Like, wow, this intimate moment that my wife and I had that I wasn't even thinking about the cameras being on is now shared to 60 million people."He recalled how people would come up to him in public and express how much they loved the video."I'm like, well, that was like a moment for us. And the people that said that, they're not wrong. They're just consuming content. I consume content, do the same thing." Nevertheless, it was a "wake-up call" for the couple."I told my wife that moment, I said, we will never show our kids on social media, cause I don't care about the views," he said, adding that he could "care less" if showing them got him more views."Nobody's entitled to share any moments that I have with my child," he added. Rochell did say that, if his daughter expressed a desire to do TikTok when they were older, it would certainly be a conversation to revisit.
But, for the time being, he reiterated, "Nobody deserves to see the way my daughter looks, and I will never, ever apologize for doing that."Online, Rochell has 2.4 million followers on TikTok. Kuch also has a whopping 3.6 million followers on the platform as well. On Instagram, the couple also boasts a large following, with Kuch's count of 1.1 million and Rochell's (whoretired from the Los Angeles Rams in July 2025) of over 430,000.
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On Tuesday, April 21, Kuch announced in anInstagrampost that she and Rochell welcomed their second baby, a baby girl named Pepper Jo. "One of the best days of our lives and the vbac of my dreams," the influencer wrote in reference to vaginal birth after cesarean.
Ahead of the official birth announcement, Rochell posted onInstagram, sharing how things have changed since welcoming Scottie. "Baby one I was so scared… it wasn't the fear of having a child, it was more so the mourning of my previous life. Having a kid has been the best thing that has ever happened to us, but truly nothing can prepare you for the shock of your life changing instantly," he wrote.
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