How Bristol won an Instagram war to sign rugby's biggest star, who needs her own social media manager and is more popular than Antoine Dupont and Siya Kolisi combined: RUGBY CONFIDENTIAL

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How Bristol won an Instagram war to sign rugby's biggest star, who needs her own social media manager and is more popular than Antoine Dupont and Siya Kolisi combined: RUGBY CONFIDENTIAL

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Ilona Maher was preparing to perform on Dancing With the Stars in Los Angeles when she first heard from Bristol Bears. Fresh out her breakout role at the Olympic Games, rugby was at the back of her mind as she waltzed her way onto millions of television screens across the USA. She has almost eight million followers on social media - more than Siya Kolisi and Antoine Dupont combined - and her inbox was clogged up with the sort of fan mail you receive when you become the first woman to lift their male dance partner on primetime TV.
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