Rivian to lay off more than 600 workers amid EV pullback, WSJ reports ReutersOctober 23, 2025 at 9:23 PM 0 FILE PHOTO: Workers assemble secondgeneration R1 vehicles at electric auto maker Rivian's manufacturing facility in Normal, Illinois, U.S. June 21, 2024.
- - Rivian to lay off more than 600 workers amid EV pullback, WSJ reports
ReutersOctober 23, 2025 at 9:23 PM
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FILE PHOTO: Workers assemble second-generation R1 vehicles at electric auto maker Rivian's manufacturing facility in Normal, Illinois, U.S. June 21, 2024. REUTERS/Joel Angel Juarez/File Photo
(Reuters) -Rivian Automotive is set to lay off more than 600 people, or around 4% of its workforce, as the electric-vehicle maker looks to reduce costs, the Wall Street Journal reported on Thursday, citing people familiar with the matter.
The company had carried out a smaller round of layoffs, affecting 1.5% of staff, a month ago, the report said.
Rivian, which plans to launch its lower-cost R2 sport-utility vehicle next year, did not immediately respond to a Reuters request for comment.
The company has struggled to achieve consistent profitability amid high production costs, a slowing EV market and intense competition from Tesla, Ford, and a growing slate of Chinese rivals.
It has focused on improving manufacturing efficiency at its Normal, Illinois plant, while preparing for its next-generation R2 models, which are expected to broaden its reach beyond the luxury segment.
(Reporting by Zaheer Kachwala and Kritika Lamba in Bengaluru; Editing by Shilpi Majumdar)
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