LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid, formerly a vice president at Bud Light parent company Anheuser-Busch, departed the company in the fall of 2023 after Bud Light's decision to partner with Mulvaney for a social media campaign resulted in mass boycotts of the brand. The controversy is said to have cost the company $1.
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